Well, I was also shocked how they made last year sales week by week. This year is different so far
. But, please, note also that:
a) the year is still not ended, so they have plenty of time to screw things up again ;)
b) there are still some must-have positions in sales' schedule, to be covered - Black Friday, Fall Sale (I don't think that Halloween replaces this one), Winter Sale and New Year - and only 2 months left!