Posted July 17, 2015
tomimt: If the sale happens through Steam, they take their cut. If the sale happens outside Steam they don't.
We were talking about KEYS. Steam does NOT sell KEYS through their Store Page. Steam sells intangible licenses directly with no key attached. To sum it up, direct sale to customer (no keys) = profit for Steam and Developers/publishers alike
a sale of KEYS = profit to whoever selling the key but NOT Steam. Be it bundlers or publishers (Square Enix Store selling FF8 keys) or retailers like Gamersgate (taking cut for the keys from publishers sold on their platform).
You were originally mixing both terms.