80% of gamers of todays world can barely read, why would they read a EULA! :P
Maybe they should make it like a kids story.
Once upon a time there was a poor publishing house. They sold their books and their heartless readers, who once parted with money had all these silly rights and laws that let them sell or give away the books with out giving the poor pennyless publisher anything. The poor publisher had to eat leftover binding paste from the money grabbing book binders.
The magic came to the kingdom and the publisher found their stories had magically escaped the books that once bound them.
The same magic that freed the stories from the paper prisons also let the publishers copy the stories over and over again.
No longer needing placate those money grabbing book binders, the poor publisher felt happy.
But then he found his heartless readers could use the same magic and copy the stories too.
So he consulted the second most powerful wizard in the land, who infused these copies with the soul of a Dragon (Really Mean). The dragon stopped readers from copying their magic books, and stopped them from giving them on.
Uncouth Sailors found the dragon lazy and easily dealt with, while the heartless readers just had to put up with the smell of sulphur and occasional aetherial dragon poop.
While readers where annoyed with the Really Mean Dragon and said it wasn't stopping Uncouth Sailors, the Publisher's friend "The scantily clad Emperor" said its a good idea to keep the Dragon.
And so the time past, the publisher (still poor in spite removing a third of their overheads and having more readers than ever before) found the heartless reader wanting to pass on these magic stories once they'ed finished reading them. They pointed to the old laws of the land.
So he went to the most powerful wizard in the land, a lawyer, and he wrote magic words at the start of the story.
With these words in place the Publisher could finally afford to eat something more than Binding paste, (which was in surplus since the book binders no longer had jobs and starved to death 3 years earlier)