It still likely turns off a number of people who like the more open style of steam(with more trash, yes, but less rejections).

Welcome back!
What do you mean by wrong shoes? Do you think publishers clamour to DRM in old titles? Or do they prefer to forget they exist?
On the other hand GOG is still in the red :(

Yeah...
Looks like GoG lost 1,905,000 PLN which is a little more than $490,000 at the current exchange rate.
This eliminates all the profit from the year so far with losses for the year of 1,262,000 PLN (~$325,000)

This compares to a 561,000 PLN (~$144,000) loss in the same quarter in 2018
and 1,739,000 PLN loss (~$450,000) for last year's first 3 quarters.

(Pages 26-30 of the Consolidated Financial Report)

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They have lost less overall than last year over this span where they managed to make a minor profit by year end.

They claim Q3 2019 was the most profitable 3rd quarter in their history in terms of taxable sales revenues from external suppliers. But sales volumes are down for GWENT and Thronebreaker in part because this quarter didn't have an expansion release.

Pre-orders not reportable in the 3rd quarter (mainly Cyberpunk 2077) increased by 4,032,000 PLN (~$1,000,000).

They seem to give two main reasons for the decrease in profit:
1) Depreciation of past development expenses for GWENT and Thronebreaker amounting to 1,447,000 PLN (~$372,000).

2) An increase in selling costs, saying most of the 1,111,000 PLN (~$285,000) is the result of GWENT in the form of maintenance, development costs and work on a mobile version. Don't we all have phones...

(Page 31 of the Consolidated Financial Report)

Yea, hopefully Q4 will be great for GOG with the Gwent expansion and the winter sale.

That makes no sense, they have been releasing card expension in a 3 month rythm since the end of march. The last card expansion was released in the beginning of October and the pre-order campaign ran during September. What is the cut-off date for the end of Q3 for them?

Pre-orders count in the quarter they are released. So the October 2nd sales didn't apply until 4th quarter. This quarter ended September 30th.

They explained that with regards to Cyberpunk 2077, explaining these are "future sales" that don't hit the balance sheet until it gets released.

I just looked up the release dates for the last two expansions: End of June and beginning of October, yeah checks out, accounting-wise the 3rd Quarter was dead.

WUT?!?! Someone please explain that one to me. How can they talk about popularity and retention rates when the damn thing isn't even out yet? Naturally people won't be inclined to uninstall Nu-Galaxy straight away after they signed up for a closed beta and then had to wait half a year for their access. Sounds like eyewash to me.

You can uninstall and access through your email.
There might be people reporting bugs and asking for more features to be added that can be perceived for interest. Or just use of GOG Galaxy.

Popularity: Beta invite requests?
Retention rate: Most people who are already in don't stop using it.

I could imagine the mixed reaction to the Steam redesign might have something to do with it. Also for people with many accounts (Steam, Epic, Origin, UPlay...) it's probably handy to have a unified client - if only to CTRL-F to find out about "Do I already own this game which is on sale over there?")

The big question is if Galaxy 2 will bring a measurable increase in customers and sales. Could be everyone is using it for convenience, but they still prefer to buy in the DRM'd stores (because AAA...).
Actually, thinking about it, if they once may have thought "I won't buy GameX in shitty story Y with shitty Y-client" and instead now think "Nevermind shitty Y-client, I'll just use Galaxy."

So, they could've potentially had more profits by sticking to their core business model and catering to their existing niche, instead of trying to chase casual mobile gamers. But they chose to chase casual mobile gamers anyway, because that's where the big easy lazy money is at. That's how this reads to me at least.

Why are so many resources going towards GWENT which, by the reading of any reasonable definition (including that of GOG's "sister site," FCKDRM.com), is a DRMed game? And Thronebreaker isn't much better since the impression I get is that it is a vehicle to push GWENT, even though it is supposedly a standalone singleplayer RPG. I bet instead of that, a "mini" Witcher done in isometric style would have sold gangbusters and could've been kept exclusive here to this store. Don't even get me started about how they won't make Cyberpunk exclusive, because of Thronebreaker.

All that said, there is one way they could gain an additional Thronebreaker sale (from me): unbundle all the GWENT related "bonus" stuff.

If you don't like Gwent you'll hate Thronebreaker in all fairness. Still have no idea why it was sold as an RPG when it's a card game first and foremost. Seemed like a really silly/disingenuous move

It's not the card game aspect I dislike, it's what I would call "the DRM aspect" :)

To me it seems gog sometimes seems to want to chase the quick easy money which will eventually dry up over the more dependable but slower revenue stream that it started with.

My similar question is why do they keep a game that loses money on the store, or at least why don't they charge for it to recoup their losses.

CP2077 isnt an exclusive because CDPR wants to make money and limiting sales to one store wouldn't be good business sense, most likely(maybe some would come to gog in such an event but many would want it on their platform of choice....console/etc).

Is it not possible to skip installing the bonus stuff or no?

You can install it as pure SP and offline game AFAIK.