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Aningan: It does make perfect sense to have someone with more experience/success and huge user base do it. I'm honestly puzzled why you would think it doesn't make sense. Or more so, why do you think they spent 6 billion if they already have and are happy with their mobile team?
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amok: Why not just hire those people? Much more cost efficient. They would have made a profit offering each employee 1m$ salaries...
This is more idle speculation but King may have the patented the specific techniques and systems to gather and monetize user data. I would also imagine that King's techniques to do are a closely guarded trade secret (similar to Google's search algorithms) so simply trying to hire people from King may not necessarily be enough.

With regards to Activision's mobile team; if they also want to make a bigger and deeper push into the mobile market it may in the long run be cheaper to actually buy out a company with established brand recognition and market expertise, as opposed to trying to build up their existing mobile division.
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Bouchart: $6 billion for a Bejeweled clone? It is good to be the King.

Edit: King is headquartered in Dublin. Activision might be doing this as a tax inversion.
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CharlesGrey: You mean tax evasion? Inversion sounds like the state would be paying them taxes or something. :P
No, I mean tax inversion, a way of changing where a company is headquartered for tax purposes. Ireland has fairly low corporate taxes.
Brace yourselves. The shameless cash grabs are coming.
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CharlesGrey: You mean tax evasion? Inversion sounds like the state would be paying them taxes or something. :P
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Bouchart: No, I mean tax inversion, a way of changing where a company is headquartered for tax purposes. Ireland has fairly low corporate taxes.
Ah, I stand corrected -- never heard of that term until now.

The things you can learn on a gaming forum!
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tomimt: Like it or not, mobile game companies are some of the most profitable around the business at the moment. Sure, there' s been the makings of a bubble there for a good while now, but they still do make good money.
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Trilarion: Not sure if mobile game companies really are that profitable. Do you maybe have numbers for KING? How many times the yearly profit is the buying price - 10 times or 20 times or more? Also will they be able to increase the profit in the future. Number of paying customers for Candy Crush (their best selling game) lately dropped.
Well their Q1 revenue för this year alone was 567 million so as whole they should BE over 1 billion revenue för the whole year. http://venturebeat.com/2015/05/14/candy-crush-saga-maker-king-beats-wall-streets-expectations/
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tomimt: Well their Q1 revenue för this year alone was 567 million so as whole they should BE over 1 billion revenue för the whole year. http://venturebeat.com/2015/05/14/candy-crush-saga-maker-king-beats-wall-streets-expectations/
I also had a look. The revenue is something like gross bookings, so you have to subtract expenses, taxes, ... and end up with earnings around $200 million per quarter or about $600-800 million per year, but rather stagnating since 2013 which is not a good sign.

I found the website where KING publishes its data:
http://investor.king.com/investors/financial-information/quarterly-reports/default.aspx
http://investor.king.com/files/Form-20-F_v001_r027z2.pdf

The buying price is only around 8-10 times the yearly profit, so Activision actually got KING relatively cheap, although probably still paid some billions too much.

Will it bring much in the end? For $6 billion you could create a lot of good games and probably at least 10 Candy Crush clones if you wanted too.
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timppu: Good suggestions, would they be universal or to be applied (or not) on different countries? If some countries choose not to apply them, how to force them, or prevent companies to make business from those countries? ...
Higher coporate taxes are in principle possible for every country. It was the case in the past until (stupidly) countries tried to make the tax system easier but only achieved to make it more unfair (probably due to lobbying and bribery of the corporations). Before you had to pay taxes for the business you conducted in a country, now you pay taxes in some country of your choice where you artificially put your headquarter and you avoid paying many taxes at all.

Basically the principle must be that each business pays taxes where it's customers are, not where it itself is residing. Very simple and clean. This way every country can decide how strongly to tax. And the countries should have the stronger stick. At the end they can for example threaten Google that they will forbid Google to conduct business in their location, if Google does not comply and hand over the taxes. That's also why I really like that GOG now pays VAT in the country of the consumer - I think GOG before actually did fraud. And Apple should pay billions of dollars of taxes each year in Europe alone - but they don't - this makes me mad and hating Apple.

So, I think there solutions are not too difficult, possible and not dependent on every country doing the same. Nobody needs to be forced outside of your country, but only inside the tax rules must be changed. Why this is not yet fully done many years ago - I don't know. Must be that politicians are all corrupt and bought by the corporations.

For the financial transaction tax this is a bit more difficult. It's more effective, the more countries take part in it. But even if just a bunch of countries start with it they will feel an impact. They cannot force others, but they can surely make trade agreements and other stuff dependent on an agreement on the TOBIN tax. So this is more difficult, and looking at the TTIP negotiations you rather get the impression that standards are to be lowered, not raised - which is rather sad. But in principle these negotiations would be the best chance to convince others.

For example you would think that London as an important financial market place is holy to the UK, but it isn't. A possible EU exit next year is threatening the position of London and in possible negotiations after the exit one could demand even more regulations of offshore tax heavens for example.

It's all not easy, but I'm convinced more can be done than is done now, because in principle countries have more pull because they can forbid businesses to conduct business if they do not comply with their rules. It doesn't mean you force others though. This is an important distinction.

Application of this principle for example on Luxembourg would read: If companies want to pay in Luxembourg - fine, but they also have to pay in France, Germany, Italy, ... and this means that in the end there is no advantage anymore of paying in Luxembourg, so they will only pay in Luxembourg what business they do there, which should not be very much and people in Luxembourg have to find real jobs (outside of the money tax evasion business) but people from all the other nations will benefit from the higher taxes and even corporations of the other nations (those who cannot do the same) will benefit from a fairer taxation.

.. This may have been a bit OT for the thread but you asked.
Post edited November 04, 2015 by Trilarion
I wonder how quickly Activision will run this into the ground?

Edit: Amazing how the company that produced cheap games for the Atari 2600 has technically long outlasted the original Atari. Even more amazing that people don't realize Atari is on its nth iteration now.
Post edited November 04, 2015 by Darvond
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Darvond: I wonder how quickly Activision will run this into the ground?
I think they bought it mostly because of the product infrastructure rather than brand. If King has proves something, it's that their pipleline is good at churning out stuff as long as they find the next one that sticks on the wall.

The way I see it is, that Activision is going more and more in mobile, so instead of paying someone outsourcing fees, they just get all tools they need for their own inhouse pipleline from King and will shut them down in a couple of years.
As a hobby game dev i struggle to understand the phenomenon of Candy Crush and how can people shell out so much for microtransactions in it.
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Enebias: 6 Billions... BILLIONS?
My country has seen deep cuts in financing to both public health care (that has become from the best in the world to a cesspool) and police forces beacuse the government had to find 4 billions to repect EU plans, and Activision can spend 6 to buy a mobile game studio? They could f****** restore half of the Italian public services with that amount of money! I swear I HATE the new capitalism. When (not even that much) large companies spend more money in a day than those many (western) countries have to gather in months for a financial maneuver, something must be going very, very wrong.
It's not really surprising. A strong corporation vs a weak government and that's the practice, there's the principle too. Corporations are supposed to increase revenue whereas governments can only transfer money from one place to another (excluding state owned companies).

While I think it's ridiculous that so many people enjoy these games that the companies that produce them are are being sold for so much I still think it's weird that people are bothered by the sum especially if they know nothing of corporate finance. It's business and the people involved obviously think it's going to pay off.
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tomimt: I think they bought it mostly because of the product infrastructure rather than brand. If King has proves something, it's that their pipleline is good at churning out stuff as long as they find the next one that sticks on the wall.

The way I see it is, that Activision is going more and more in mobile, so instead of paying someone outsourcing fees, they just get all tools they need for their own inhouse pipleline from King and will shut them down in a couple of years.
Sounds about the same as to what I said.