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If there is an item you wish to have on GOG.com and it’s not yet on the wishlist, please add your wish

+2523
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Simple honest rounded prices (not .99)

Added byshadi.lahham's avatarshadi.lahham

Simplify game prices getting rid of the .99 gimmick, using $6 instead of $5.99 and $10 instead of $9.99 We all pay 1 cent more per game, but GOG transmits transparency, the site has less of a "marketing ploy" feeling and gamers never feel 'used'.

64 comments about this wish

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omndra
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"Remember what happened to J.C. Penney for trying to be fair."
Yes, but JC Penny was successful mainly due to their evil manipulative nature. GOG is the opposite of that.
Movie theater box offices don't use the X.99 tactic, but that's mainly so that the cashiers don't have to worry about small change and keep the lines moving.
Ultimately, I have no idea a change like this would how this would effect the site for better or for worse.

3 days ago
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coodresses
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www.coodresses.com for club dresses

Aug. 8, 2014
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thiagovscoelho
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Remember what happened to J.C. Penney for trying to be fair.

Aug. 8, 2014
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Rixasha
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Honesty and transparency would totally be worth 0.01 more per game.

Jul. 27, 2014
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mjbulk
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www.uksame.com for www.factoryun.com

Jul. 22, 2014
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Dowlphin
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MAN! YEAH! This is the ONE thing that bothers me right away when looking at GOG. It's really just a psychological deception that is very commonplace in marketing, almost like a virus because even non-businesspeople start doing it without even realizing why. Making prices like that is like a message of insincerity. And while asking for it to be stopped is not as good as not seeing it in the first place, if GOG stopped doing it, that would still be exceptionally 'brave' for a business.
The sad fact is that when this is not done in countries like the Netherlands, in shops there, it's not because they realize it's deceptive, but merely because employees have to deal with less coin money, thus saving time ... and money. ... We really need to get this habitual crap out of society; become aware of what we're doing.

Jul. 1, 2014
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lemming07
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Yeah, when all the stores around me in real life start phasing out the .99 or .95 cents pricing "gimmick" then we can pressure gog to follow suite. Otherwise you have no reasonable grounds to expect that gog will make a precedent on this insignificant aspect of commercialism.

Jun. 28, 2014
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ForbiddenSpell
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I'd also like to see this. I hate the &99 cents philosophy.

Jun. 5, 2014
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Griking
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I don't know about anyone else but when I see a price of $9.99 I basically feel that I'm paying $10 for the product.

Jun. 3, 2014
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HertogJan
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IMHO a stupid wish.

It's all marketing psychology. X.99 has a cheaper feeling to it than Y, so people are more like to (impulse) buy the item. Lots of stores use this for a good reason. It works. It's the same for electronica stores charging $/€ 999 instead of $/€ 1,000.

May. 27, 2014
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Wolfram_Wolf
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.99 prices do seem so 20th century... And prices converted in other currencies (for international customers) almost never end with .99, anyway. So, I voted Yes.

Apr. 29, 2014
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delax000
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This transparency, of course only applies to the dollar.
If one doesn't use the dollar, you're paying more for several Americans to feel better...
lol, though absolutely no idea what $0.01 is worth globally, the point still stands.
Even more fun with regional pricing!

Apr. 21, 2014
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OWReaper
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Every cent counts. The person who posted this must like not having money.

Apr. 18, 2014
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Matrilwood
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You're asking me to SPEND MORE MONEY to satisfy your OCD? Get lost!

Apr. 13, 2014
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Andrachis76
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Wow. Seems like a pretty minor gripe. Spend time gaming. Let it go.

Apr. 11, 2014
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TolHydra
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Yes, god yes! I'm so, sooo sick of it.

Apr. 11, 2014
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akcaye
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I'd gladly give $.01 per game for this. I don't know if it would hurt GOG's business though.

Mar. 18, 2014
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FlawlessCowboy
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*restaurant, sheesh!

Mar. 17, 2014
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FlawlessCowboy
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I detest $x.99 pricing. It's at best pointless (assuming everyone sees through it, which I hope that they do) and at worst outright manipulative (because some people don't see through it and never will, whther we're talking a few dollars or a few thousand).

When I walk into a testaurant and get a menu with whole-number pricing, my tip goes up 5% whether the meal or the service are any good or not. Whole-number pricing is a sign of a company that has respect for the customer.

Mar. 17, 2014
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##@@##@@
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www.eeuues.com and www.ytienda.org

Mar. 9, 2014
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OWReaper
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Why is eveyone here begging to be charged more money?

Feb. 18, 2014
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##@@##@@
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for US users, i'd agree. but $1 is €0.76 for me... which is even more ridiculous that .99 :) www.IMasap.com

Jan. 30, 2014
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jsjrodman
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Do the prices show as US dollars for most customers? I assumed there was a setting somewhere to show in various major currencies (which doesn't help if you don't operate in a major currency, of course.)

I'd certainly prefer 5$ to 4.99$ though.

Jan. 27, 2014
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Wild_Eep
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> I always have to check with my bank for exchange rates and calculate
> anyway, so rounding in $ is pretty moot.

For many people, USA dollars are foreign currency (myself included) and whether that USA$0.01 is less than a Euro cent or more than an Australian cent is, fiscally speaking, insignificant. But that's nothing to do with what this feature request is all about.

> GOG is already doing great work in terms of digital distribution..
> if you really can't be bothered to pay an extra CENT

If it needs clarification, those in support of this feature request WANT TO PAY the extra cent.

For us, doing business with a corporation that respects our intelligence is absolutely worth every cent. "Moron pricing" might make a few laugh on one side of the retail boundary, but it makes those on the other side bristle. I'm not saying "the customer is always right" but I am saying "the customer always deserves respect". You might find that supply and demand means your customers have to put up with transactions that insinuate, "we gloat that you're being naively lured by a spuriously discounted price" but they will express that that one specific aspect of the service provided is unsatisfactory.

> it would require every single game that costs anything on GOG.com to
> go up in price, which would take ages for the people who work on GOG
> to do

You don't give them much credit. If they can get old DOS games working reliably on NT-based, all-direct-X systems, I am sure it would take less than ten minutes for them to write a SQL script to apply the CEILING() function to the appropriate database field.

> if someone joins GOG after this change is made, and they buy a ton of
> games, they'll end up discovering that they could have saved $10 if
> they'd have bought them before

That already happens every time someone joins GoG and finds that (for example) Fallout collection was free a while ago and then went back to costing. They could have saved $10 if they had joined on a different date. Your objection is invalid.

Jan. 8, 2014
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emma.fusa
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But is honest,,, you dont pay that cent... totally innecesary wish

Dec. 21, 2013
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uchristensen
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I would say that I am against this request simply for monetary reasons. With some GOG discount percentages it is actually even more beneficial, because they tend to round prices in your favor. As a European I always have to check with my bank for exchange rates and calculate anyway, so rounding in $ is pretty moot.

Dec. 11, 2013
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StorymasterQ
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"Lots of people fall for these tricks. Lots. LOTS. You'd actually be surprised just how many people fall for XX.99 and other gimmicks."

Well, to me, this is the best way to weed out the stupids. I mean, if your brain is not advanced enough to differentiate between $4.99 and $5 then perhaps you don't deserve to propagate your genes. Besides, really, that reasoning is only relevant to people looking for "great value for price", while what we should be concentrating is on "great value regardless of price." This way, people (game makers, publishers) would strive for quality rather than cheap-ass stupid games.

Dec. 4, 2013
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stylez82
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"I am not sure what's the problem here. How would anyone fall for such an old psychology trick?"
- Lots of people fall for these tricks. Lots. LOTS. You'd actually be surprised just how many people fall for XX.99 and other gimmicks.

1) I worked in retail for a bit, and I found that if I put up a price flag on something that wasn't selling very well - e.g. instead of the normal price of $2.50, the flag would indicate the item is 2 for $5 - all of a sudden, the item would start selling, even though the price did not change.
- Somewhat similarly, we had items actually go 'on sale' that we had to flag as a sale item, but it'd literally be a penny less, e.g. $5 to $4.99. I thought for sure nobody would actually fall for this garbage, and people would laugh at our flag telling them that they save a penny... I was wrong, people snatched them up like they were going out of style.

2) Same with grocery or retail sales flyers. Most of the items listed in the flyers aren't actually on sale: they're largely the normal, everyday prices. But, when people see something 'advertised', most will think they're getting a deal, and rush out to buy it.

3) Somewhat in the same vein, though a bit more shady, is MSRP padding which many retailers are guilty of. You see something like "Original Price: $999, Now: $399, You Save: 60% !" but then you google that particular item, and you see everyone else, including the manufacturer themselves, selling it for $450. You're still technically getting a deal, but you are most definitely not saving 60%. Example: http://www.mouseprint.org/2013/05/27/kohls-sued-over-fake-sales/ and an excerpt from the article: "[i]MrConsumer investigated Kohl’s a decade ago, tracking prices of 20 items for 103 consecutive days. The result: the average item was on sale 86 percent of the time, and one-in-four items never sold for the so-called “regular” or “original” price at any time in that three and half month period.[/i]"

Dec. 3, 2013
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cavaliere_verde
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What about putting this extra pennies in a charity fund?

Nov. 20, 2013
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Dan968
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I don't think this is a major issue, in fact, lets be honest, GoG already offers great deals and does a good job, lets not ask for too much, especially for something that would take less than a second to work out if you USED YOUR brain.

Nov. 3, 2013
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Austrobogulator
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Please can we do this. This kind of 'pychological pricing' exists ONLY to be subconsciously manipulative. It's like an optical illusion - even if you objectively know an image is an illusion, your brain still subconsciously 'falls for it' every single time.

Oct. 19, 2013
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rtcvb32
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I've always hated the 99 cent gimic. [color=green][i]'It's under Five hundred dollars!'[/i][/color] By one cent?? Really?? Really?? One cent doesn't mean squat, I'd rather know 'Oh it's a straight up $500, and not see something trailed by a bunch of 9's. I'll happily pay 1 more cent per game, no problem.

Sep. 9, 2013
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MoeHartman
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I don't think it's necessary, but I'm not opposed to the idea, either. I know there have been quite a few times when I bought something that was on sale for $3.99 thinking, "It's down to three dollars." Of course, I knew it was really $4, but seeing that number is just misleading, regardless of whether you act on it or not.

Sep. 8, 2013
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unclekulikov
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I read 5.99 as 6. It doesn't bother me. Since it's paid for using digital means, change doesn't have to be made either. I don't consider this a priority.

Aug. 21, 2013
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alexator121
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Didn't we learn anything from that time JCPenny tried to have a simple and honest pricing regime a while back?

Jul. 22, 2013
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Ongoingwhy
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I am not sure what's the problem here. How would anyone fall for such an old psychology trick?

Jul. 6, 2013
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Lemon_Curry
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I fail to see what this has to do with honesty and transparency. Dishonesty would entail putting an item on sale at its standard retail price (withholding transparency) thus directly misleading and cheating the customer.

Granted .99 is and always has been a silly concept (and quite annoying when paying in cash because of the small change) but though it might make some people more inclined to purchase the product in question, they are, nevertheless, fully aware that .99 is a mere 0.01 from 1.00 (as proven by the very fact that people complain about the pricing) and as such fully capable of making a sound decision provided they put reason before sentiment.

I am positive that the good people at GOG have absolutely no intention of exploiting their customers. They are merely following standard business practice and can't afford (and should not be expected) to run the potential risks involved when attempting to alter the status quo.

Jun. 29, 2013
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Ovocean
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I like honesty >> I like round prices.

To the people happy to "save that extra penny", er... you're serious ???

Jun. 12, 2013
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Arctura
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It is a psychological ploy, but I don't think it's bad or immoral in any way.
When customers start making demands on how prices are presented, banner colours, etc it's evidence they are getting a little too entitled.
Gog.com
isn't your personal farmer's market, they have to make money and their prices are very reasonable! Add to this that the suggestion would actually increase prices on everything and I start to wonder if you people need some protection from yourselves.

Jun. 11, 2013
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OdanUrr
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I'm accustomed to rounding up prices. Doesn't bother me, but I agree it'd be better.

Jun. 11, 2013
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thylior
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Everyone, who demands that should first read about the story from the company named J.C. Penny. It is not a joke to put a price at .99. It makes you feel better, so you like to buy stuff. Just watch this: http://www.penny-arcade.com/patv/episode/the-jc-pennys-effect

May. 16, 2013
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graspee
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I agree with rounding prices rather than having .99s, but don't think it's too much of a big deal.


deathmachinept You have a FREAKIN' CHEEK admitting to pirating games on here.

May. 4, 2013
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TheIRS
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Saving that extra penny sure sucks, right?

May. 4, 2013
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Eroen
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+1 This would make the gog store look and feel more respectable!

May. 4, 2013
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deathmachinept
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What If I like to be tricked by this human psychology exploit?
I pirate games, I buy them when they are really good but this trick helps me support the industry since it's more easy for me to buy just good or average games.

And BTW .98 works better! :D .99 is now too cliche.

May. 3, 2013
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Davdaretbb
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It would make life easier when converting $ to £

Apr. 3, 2013
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tmisiu
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I'm against. That change can make people want to buy games less, which would just result in loss for GOG and publishers, and current situation is not dishonest - you can easily round prices in your mind to get around subconsciousness.

Mar. 30, 2013
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singbird
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It's quite strange that people are actually *against* this idea. "99-pricing" is basically taking advantage of human psychology. Or in other words: screwing you over. So from a customer's point of view it really should be supported. Of course, from GOG's point of view it might not be such a good idea. Basically, 99-pricing is about making you think you pay only 5 dollars instead of 6 dollars.

As for changing the prices... It probably takes at maximum 5 minutes.

Mar. 24, 2013
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DShiller
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Three things: 1- the idea of pricing at .99 is to make the customer think something at 5.99 is actually 5€ and not 6€. 2- GOG is already doing great work in terms of digital distribution.. if you really can't be bothered to pay an extra CENT to the great team behind the website you probably don't buy video games that often anyway. 3- As far as conversion rates are concerned, I too see all prices in american dollars and have them automatically converted into my currency. So what? Again, it's a single cent. It doesn't make conversion any more difficult, and the difference to us customers is meaningless... except GOG appears more upfront about their pricing.

Mar. 12, 2013
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alvorsam
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And pay .01 more??? NEVER!!

Mar. 5, 2013
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