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wow, mikee just laid some insight on us
I think he's saying basically what gamers have been saying for years. Give me a product I like for the right price and I'll buy it.
Basic market economy competition.
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captfitz: wow, mikee just laid some insight on us

I just wanted to add something about TW:EE, but then I've found out that without bigger picture it won't be complete. And when I finished I realized that It becomes "slightly" bigger that I initially planned;-) Hope you enjoy;)
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soulgrindr: Anyone remember the big videogame crash that followed?

The period the OP is talking about came *after* the big videogame crash, more-or-less. About 1984 through to 1993 or so.
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Mikee: This philosophy is taken directly from our Polish market. Here when we started company in 1994 there was 95% of piracy, caused by imported from ex Russian countries industrial pirated copies (done in normal pressing plants with a use of the same production methods as original games). So the situation was that original games cost let say 50usd, and pirated cost 7. There was no effective help form government, police and any other authorities, and the pirated copies were freely available in many places.
The most important conclusion is that, there is a way to fight with illegal market – which those days means torrents and all other internet downloads. The solution is to find good balance between price and quality, to ensure that final customers are happy, or even better, very happy.

And you did well... I lived in Warsaw during the years CD projekt started these years where great years for PC gamers but far less for actual publishers since everyone having a computer shared every possible game with it's friends, and it got worse around 96 when copies "made" in Russia invaded every computer including mine with sometimes very random results...
When I returned last year to check how things had changed and I was quite surprised by the amount of PC games you still can find compared to where I live and how it seems people actually buy them since they're at quite a fair price for polish standards.
Post edited January 27, 2010 by Narakir
Wow indeed.
Just one other thing I'd like to add, Mikee, and it's exactly what you've done and your fellow coworkers keep on doing. In my eyes, you guys are not this big, faceless company the average customer is used to dealing with. Every time you guys post, be it to say something important or to say a joke, makes you look all that more human and this inner need to help you guys thrive and propser is pretty evident across the borad. There's people here who have bought the entire GOG catalog because they're very grateful with your no DRM stance and every time you answer a question and end up being so easily reachable (you people have posted on sundays and at hours that boggle the mind) makes us think of you as people who care about us.
So in the end, it's not just about products and marketing, it's also about the way you deal with your customers that helps make people feel happy with the service. That's something pirates usually won't do.
edit: Ok, I just noticed this has more to do with the Witcher and retail sales vs. pirates than it does about GOG, so maybe my comment will seem a bit out of the blue.
Post edited January 27, 2010 by El_Caz
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Tarm: I think he's saying basically what gamers have been saying for years. Give me a product I like for the right price and I'll buy it.
Basic market economy competition.

It's more than price though, it's the service and additional extras. It's treating customers as customers not as criminals.
Thanks for your insite mikee
You guys are now officially my personal heroes.
Hmm...Wait...You have been that before... :-)
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Mikee: The most important conclusion is that, there is a way to fight with illegal market – which those days means torrents and all other internet downloads. The solution is to find good balance between price and quality, to ensure that final customers are happy, or even better, very happy.

I have to agree with everything Mikee said, And end user happiness is one of the most important things companies should invest into. Unfortunately they rarely care about end users. Lately big game publishers have been moving towards hollywood release model. Hype before release, release with big bang on high price tag and fade out quickly before fallout lands from users, GOTO 10. Which is kinda sad since publishers are less likely to take any risks anymore. Just relay on same old formats again and again. Which is why we haven't had any revolutionary games in a decade and some genres with "marginal" target groups like adventure have almost died out.
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Tarm: I think he's saying basically what gamers have been saying for years. Give me a product I like for the right price and I'll buy it.
Basic market economy competition.
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rewsan: It's more than price though, it's the service and additional extras. It's treating customers as customers not as criminals.
Thanks for your insite mikee

Yeah. When I wrote Product I meant the whole package with service and all. Though I forgot the "Treating customers as customers and not criminals" and nowadays that's sadly something that customers consider when they buy something.
It should be obvious to anyone trying to sell something really.
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rewsan: It's more than price though, it's the service and additional extras. It's treating customers as customers not as criminals.
Thanks for your insite mikee
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Tarm: Yeah. When I wrote Product I meant the whole package with service and all. Though I forgot the "Treating customers as customers and not criminals" and nowadays that's sadly something that customers consider when they buy something.
It should be obvious to anyone trying to sell something really.

Shame we can't open a few peoples eyes to that.
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Tarm: Yeah. When I wrote Product I meant the whole package with service and all. Though I forgot the "Treating customers as customers and not criminals" and nowadays that's sadly something that customers consider when they buy something.
It should be obvious to anyone trying to sell something really.
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rewsan: Shame we can't open a few peoples eyes to that.

I don't think that will happen as long as a few big companies is dominating the market.
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rewsan: Shame we can't open a few peoples eyes to that.
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Tarm: I don't think that will happen as long as a few big companies is dominating the market.

Oh well, it doesn't really effect me at the moment as my machine will only run gogs anyway.
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Mikee: <snip>

I'm in love, but I think there's already too much competition round here as a result of that post.
regarding: "Lately big game publishers have been moving towards hollywood release model. Hype before release, release with big bang on high price tag and fade out quickly before fallout lands from users "
There is a pretty bad side effect of this policy affecting country distributors which is not so widely known.
Let say new game is put on the UK market with 35 GBP SRP. Then as a result of the retail price war, big stores drop the price very fast to 24.99-26.99 GBP. Then let say, they feel overstocked cause publisher push hard day one shipment and the game is not selling very fast (common problem;). Managers in retail chains quickly get into panic mode and start to sell their stock in all possible ways just to get rid out the problem. So UK whosellers, two-three weeks after release start to have their prices at the 12-16 GPB (they rebuy goods from big chains at their price level or even below if the panic mode is in the full operation;)
At the same time, before the release, big publishers put huge pressure on local, country distributors to buy certain amount of their games without the right of the return (full risk on the distributor side), at the their export price, let say 16-18GBP.
So what happen. Local distributor buy let say 1000 units, invest and risks its own money into the stock and often in PR&Marketing. Persuade local chains and whosellers to buy it in the price equivalent to 16-18GPB + its margin. If the game is good, it sells within first 2-3 weeks in 30-50% of the total amount (if it bad, sell through can be as bad as 2-5%).
And then what happen. After two weeks from the release smaller local companies (direct mailings, small whosellers) import discounted product from UK (free trade is their basic right, nobody have a right to tell them to stop it) in the price of 12-16 GBP. And the local market starts to be flooded by units cheaper than officially distributed. Of course publisher is not interested in solving this problem, actually is busy with persuading to buy next release;) Local chains demand discount to new market price point or they threat that the goods will be returned to distributor (all chains requite so called “right of full return”). Local distributor has to discount the goods, and starts to loose money which continue to the end of the stock – let say on 50-70% of the whole day one stock. Sometimes situation continues that way, that after next 2-3 weeks price drops even more to 8-12 GPBs (panic mode full ON;)
Basically, in most cases, the whole risk and investment is on local distributor side. And local distributor has very little power of negotiations because it can be always replaced by other local distributor.
This situation is not something specific for Poland. As far as I know in Russia and India there is similar situation (with reps of those two countries I spoke recently). Basically on 10 releases profit is made maybe on 2-3 titles, and hardly cover costs of company operation and losses on all other games.
So that give us another reason not to be happy from the current state of the market.
Fortunately there are companies which understand that this kind of policy has really short legs. Recently we were very positively surprised that MS (we distribute Xbox hard&software here) and Disney (we started distributing their DVD&Blue Ray films) have very fair policies in terms of cooperation with their distributors. Thank God:-)
Post edited January 27, 2010 by Mikee