What the fuck!? Seriously?
Yep. Load up a proxy in Ireland or France or Spain and look at the horrors Valve will inflict on you wirh prices.
Really. That's why I never buy anything from Steam except when it's on a huge sale.
It's nothing new, though. Western Europeans (except the British, for some reason) have always been considered cash cows by American and Japanese game companies.
We've had to pay more for consoles and games (usually about 30% more) from as far as I can remember.