Guess what Batman: Arkham City has: Steam, GFWL AND Securom.
DRM for the whole family.
GTA IV trumps everything: Steam, GFWL, SecuROM and
Rockstar Social Club.
"Let's see, what can we do to make the game experience better for our customers? I know, let's surround the game with layer upon layer of additional possible points of failure, and make them jump through so many hoops they'll be grateful just to have the game actually launch."