(sorry do not have sound where I am at the moment...)
Yes, that's what I mean by gog having a higher $I than, for example, Steam - but it is really down to the persons preference. It only have higher $I than steam if that person have a strong stance on DRM. I think it is becoming more and more known now that the normal user do not really care very much about DRM at all as long as it is not draconian and intrusive, and while Steam is technically DRM (it is not really, it is a client - it is the CEG component of Steam which is the DRM, you can get DRM free games through steam as well), it is so lightweight that it is ignored as such by many.
In this case, the $I only applies to a very specific sub-group of the population... and it is by focusing on the $T + $P which should be the wining move?
(not sure why Origin is much worse than Steam, for me as a user they are pretty equal, steam has some features which are better, origin has other. I have the feeling that as a developer, it is easier to deal with Steam/Valve than with Origin/EA, though.)
edit: I mean that in the end the $I only applies as legal vs. illegal and moral convictions of piracy, not about DRM or not.
edit 2: I also mean that in the case of Sim City, it was the $T, convenience and time which fell out because EA screwed up and did not make sure that their servers handled the stress. If the servers had worked, it would not have the backlash as it did, and the DRM issue would not have been brought up by the general player. Case in point is D3.