They've offered Shogun 2, discounted from £39.99 by 67%.
When was it ever charged at £39.99 (that's about $70). Even at release it was £35. I thought there were trading laws against raising the price then suddenly offering it as a discount.
Well, that's Valve, nothing new. During the last big sale (not this autumn one, but the one that happened during the spring or summer), they intentionally increased the base prices of nearly all developer / publisher bundles that they had on sale.