They've offered Shogun 2, discounted from £39.99 by 67%.

When was it ever charged at £39.99 (that's about $70). Even at release it was £35. I thought there were trading laws against raising the price then suddenly offering it as a discount.

As I recall, they always listed the RRP as £39.99 (and called the £34.99 price tag a discount).

it costs 39.99 euro here, I think Steam either pulled currency equality act again or someone just screwed up

O.o Currency equality? The base game is normally $29.99 USD, according to Steam.

Well, that's Valve, nothing new. During the last big sale (not this autumn one, but the one that happened during the spring or summer), they intentionally increased the base prices of nearly all developer / publisher bundles that they had on sale.

RRP perhaps, but I saw their last christmas or summer sale discount it from £30 to £20. Surely they need a consistent base.

What the ... That's it, what's the US price? I mean WITH the discount

10 bucks from ehat I have heard. And this makes me not but the game in euros.

I think (not sure though) these laws are a European thing ... but my impression is that Steam sees itself as standing above the law (or even common decency) anyway, so I don't think it would matter. ;)

$9.99, for the Daily Deal. All the DLC is 67% off, too. All five of those cost $8.26 at the moment.

Holy crap, that's quite a deal! And ... Incredibly unfair. Eh, decisions, decisions... Meh, I suppose I don't really have even that much money ATM. It'll be on weekend sale at some point.

http://www.steamprices.com/us/app/34330/total-war-shogun-2

That site says the game had a 49.99 price. In September / early October, the base price dropped to $30.

So yes, they're lying. This is exactly what happened with the Quakecon sale.

Ok checked that its also for 10$ on Amazon so the daily deal is not so great.

I've noticed that Amazon usually matches their prices to Steam sales.