Who the <redacted> is Paul Coelhohohohahaha?
That's the point. Nobody had ever heard of him until his work started being spread around for free. Now he seems to have a devoted shar or followers.
it's an interesting approach, but it hardly proves anything. it's an experiment.
i'd like to fast-forward to 5 years from now and see how it went for him...
the trouble with piracy/theft of IP are not the people that end up buying the product. it's the people that would be interested enough to purchase but refuse since it's so easy for them to steal.
I think this is well beyond an experiment by now. Wolfire Games has been doing something very similar with the Humble Bundles - leaving them wide open to abuse and theft - and yet, despite all of the piracy and losses on certain purchases, they still managed to rake in $2 million in the last bundle.
Yes, it is irritating that people who might have otherwise bought it will pirate it instead, but this group is almost certainly a minority. Intention alone is not sufficient to assert that a sale will have been made. The person might not have been financially capable of paying for the product; the interest in the product might be there, but this interest may well dissipate depending on the product price, the conditions attached (DRM and so on); the product may not even be available in the region.
I, for example, have an illegal copy of Parasite Eve 1 for the PS1 on my PC. There, I've openly admitted it. We in Europe have been denied the opportunity to buy this game for the past decade and a half. There is no way of playing a legal copy on my PS3, as the US version is region-locked. Therefore, Sony/Square Enix have not lost a sale from me, because they have provided me with no opportunity to buy. Should they release it on PSN in the future, I may consider buying it, even though I generally only buy disc games.
Another example: A friend of mine who is perpetually unemployed had been pirating games for years. I did warn him that he would eventually be caught, and indeed he was. He had to pay a rather large amount - which he borrowed, of course - and sign a sworn declaration that he would not download unlicensed software any more. Fine, and what does the industry have of it? He sold his gaming PC, got himself a cheap netbook with the proceeds and stopped gaming altogether. Not out of any desire to be defiant, but simply because he has no need of the games PC when he has hardly any games to play on it. He used to buy one or two budget titles a year when he could afford it (the machine was a bit on the older side anyway) and now the industry doesn't even have that from him.
The only possible outcome for the industry with their "war against piracy" is a pyrrhic victory. They will probably eventually succeed in eradicating piracy with more and more draconian measures, but not before they kill the market in doing so.