Now my opinion is, this was a very bad move by them, considering how low their consumer goodwill was, and they're putting the jobs of many at risk. Had this been better times for Nintendo, I'd be less mindful, but at current this reeks of greed/desperation.
And I somehow doubt that Nintendo would be able to make a Let's play that feels as good as the community works, considering how bad most Nintendo video productions are, ranging from inane, corny, and downright padded they tend to be.
To further explain, I felt that Nintendo week was more camp than the 60s Batman and more often than not, explained things I knew and didn't care about, or simply went totally off the rails.
Nintendo Direct, especially when Iwata is on the scene, is perhaps the best example of how to stretch a video while boring all viewers. Just use a bloody translator and get to the point of how to play a game I don't even have interest in.
To summarize, I do feel this won't end well for Nintendo.