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In the scientific method, an experiment is an empirical method that arbitrates between competing models or hypotheses. Experimentation is also used to test existing theories or new hypotheses in order to support them or disprove them.
Take a look at the steps of the scientific method:
1. Make observations.
2. Formulate a hypothesis.
3. Design and conduct an experiment to test the hypothesis.
4. Evaluate the results and accept or reject the hypothesis.

STEP 1: Observations
#1 People who play computer games like games. This is mostly true, however some gamers who played these titles might disagree.
#2 People who buy computer games prefer spending less money to spending more money.
It hurts us a little bit, but the truth is games don't sell for $1000+
#3 GOG.com users are people who play, like, and buy computer games.

STEP 2: Hypothesis
If GOG.com lowers the prices of some games in our catalog, more gamers will be inclined to buy and enjoy those high-quality products.

STEP 3: The Experiment
We're trying out some new pricing, and we want to see what you guys think of it.

Prices changed from $5.99 to $3.99:
Alien Shooter, Celtic Kings, Commandos Ammo Pack, Constructor, Empire Earth, Knights and Merchants, Litil Divil, Lords of Magic, Lords of the Realm, Mobile Forces, Myst: Masterpiece Edition, Outcast, Personal Nightmare, Realms of Haunting, Rollercoaster Tycoon, Simon the Sorcerer, Waxworks.

Prices changed from $9.99 to $6.99:
Broken Sword 4: The Angel of Death, Ceville, Evil Genius, Haegemonia Gold Edition, King's Bounty, Moto Racer 3, Red Baron Pack, Restaurant Empire, Sanitarium, Shadowgrounds, Sherlock Holmes, The Incredible Machines, Warlords Battlecry 3

STEP 4: Results
This is where you, our dear gamers, step in and decide the results. We'd like to offer you the best games in history on PC & Mac for the most affordable prices, but we need to fund testing, coding, bundling, and securing rights to even more classics. So we want to see if this brings us and our partners more money overall, even though there's less per individual sale. That's the argument we'd like to make, but we'll see what the results from you guys actually are as we try out our new price points.
Realms of Haunting and Outcast - here I come! (at some point.)
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carnival73: Lol. Those are some pretty bad games. XD

Broken Sword IV & Evil Genius are salvageable but EG has been on sale under $5 quit a few times over the past few years.
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AFnord: Did you just call Outcast bad? Because if you did, we can no longer be friends.
If he only played the demo we can cut him some slack because the demo is horrid. If he is referring to whole game then I'm afraid we may have to kill him. Or maybe we could hang him then kill him. Better yet, we can scalp him, then tattoo him, then hang him, then kill him!
Post edited February 18, 2013 by tinyE
I have a couple of those games... and I feel robbed now...

No, not really... :P
How about dropping $10 to $7 and $6 to $4 price point permanently? Now, i'm bit greedier here.
I like the idea but I already have too many games (and very long ones) in my "yet to play" list and i've been spending a bit too much lately so i won't jump on these games for now
I usually only buy games when they are on sale, especially those 50% off ones around Christmas. GOG is a great site with fair prices. I'm just cheap lol. The main strength of your library is your classic games that can't be bought elsewhere. I am thankful to have found a retailer offering Windows 7 compatible versions of the Tex Murphy series.

I've only been shopping on GOG sporadically since probably DEC 2011, but I've noticed what seems to be an increased focus on modern indie games. That's great of course. It adds a lot of wonderful games to your catalog, but at some point Steam will do some crazy 75% off sale on those same titles and might even bundle them. Plus, a lot of these indie titles end up in Humble Bundle or something. With a large backlog of games, there isn't much of a draw to be paying the full price for games that I can just wait to find in bundles or deep discount. I did, however, buy the Back to the Future game from you at Christmas I think, where your price, as I recall, actually beat Steam.

Sell games cheap and in bulk seems to be the strategy retailers like Steam, Green Man Gaming, and Amazon are working with. It sounds like that is your experiment: to see if you can win higher revenues through bulk rather than higher per unit sales. I think it gets gamers to buy a lot of games they wouldn't otherwise have ever bought and people like to take advantage of discount pricing even if they may not get around to a game for months.

I'd imagine some gamers have issue with paying $10 for games that are 20 years old when they can get modern games like Arkham City or Mafia 3 for the same price when they're on deep discounts. You'd have to be really personally connected to purchase a 20 year old game for the price of something more modern. On the other hand, I think a gamer who is personally connected to a classic title won't really care about that.

On a side note, think we could see Windows 7 compatible versions of the Metal Gear games? I think 1 and 2 were on PC. Also Final Fantasy 7 & 8 perhaps? I know Square already sells a Win7 Final Fantasy 7 through their website. I'm surprised you don't feature it here. I bought it from them, but I'm sure it'd be a hot item for your customers.

Ultimately, as a customer, I appreciate all your efforts to make us happy. Price drops, regular sales, 'gem of the week' sales, Win7/8 compatibility, a unique library of classic games, occasional freebies, and just your outreach to your customers in general are all signs of a retailer that cares, which is extremely rare in modern times.
I might be picking up Simon the Sorcerer when I get my next paycheck.

For any fence sitters, Evil Genius is worth the price especially with the unofficial fan patch :)
Addition of 3.99 USD and 6.99 USD lines of games is a great initative! Hope more games will appear and fill in these categories.

Another two awesome ideas: Linux (Ubuntu) support and emulated games from classic home computers (Atari XL/XE, C64, Amiga 500/1200, Spectrum, Amstrad)!
Post edited February 18, 2013 by Pustako
I approve of this experiment.

To bad I already have l the games I wanted from this already...
Bought King's Bounty
I may pick up Moto Racer 3 and Wax Works soon. The other games I was interested in I already have.

Outcast and Realms of a Haunting are a steal at that price.
Got most of the ones I want already with the exceptions of Broken Sword 4 and Warlords: Battlecry 3. WB3 isn't really high on my priority list and BS4 is something I'd rather buy when I've finished 2 and 3. I may sound cheap when I say this, but it's likely those games will be on sale before I get to playing them.

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tinyE: Or maybe we could hang him then kill him. Better yet, we can scalp him, then tattoo him, then hang him, then kill him!
Scalp him, tattoo him, skin him, hang him THEN kill him. I want to keep the tattoo.
Post edited February 18, 2013 by jamyskis
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rsand27: Also Final Fantasy 7 & 8 perhaps? I know Square already sells a Win7 Final Fantasy 7 through their website. I'm surprised you don't feature it here.
Square Enix seems to so far only have agreed to sell games from their western developers here. Unfortunately, an agreement with a publisher only means GOG can sell the games that the publisher agrees to sell on GOG. And I'm quite sure that Squeenix want to keep their new and fancy DRM-ridden enhanced version close to heart for a while longer (thus not selling the original either as it would likely cannibalise the sales of the new edition).
Post edited February 18, 2013 by Miaghstir
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rsand27: I usually only buy games when they are on sale, especially those 50% off ones around Christmas. GOG is a great site with fair prices. I'm just cheap lol. The main strength of your library is your classic games that can't be bought elsewhere. I am thankful to have found a retailer offering Windows 7 compatible versions of the Tex Murphy series.

I've only been shopping on GOG sporadically since probably DEC 2011, but I've noticed what seems to be an increased focus on modern indie games. That's great of course. It adds a lot of wonderful games to your catalog, but at some point Steam will do some crazy 75% off sale on those same titles and might even bundle them. Plus, a lot of these indie titles end up in Humble Bundle or something. With a large backlog of games, there isn't much of a draw to be paying the full price for games that I can just wait to find in bundles or deep discount. I did, however, buy the Back to the Future game from you at Christmas I think, where your price, as I recall, actually beat Steam.

Sell games cheap and in bulk seems to be the strategy retailers like Steam, Green Man Gaming, and Amazon are working with. It sounds like that is your experiment: to see if you can win higher revenues through bulk rather than higher per unit sales. I think it gets gamers to buy a lot of games they wouldn't otherwise have ever bought and people like to take advantage of discount pricing even if they may not get around to a game for months.

I'd imagine some gamers have issue with paying $10 for games that are 20 years old when they can get modern games like Arkham City or Mafia 3 for the same price when they're on deep discounts. You'd have to be really personally connected to purchase a 20 year old game for the price of something more modern. On the other hand, I think a gamer who is personally connected to a classic title won't really care about that.

On a side note, think we could see Windows 7 compatible versions of the Metal Gear games? I think 1 and 2 were on PC. Also Final Fantasy 7 & 8 perhaps? I know Square already sells a Win7 Final Fantasy 7 through their website. I'm surprised you don't feature it here. I bought it from them, but I'm sure it'd be a hot item for your customers.

Ultimately, as a customer, I appreciate all your efforts to make us happy. Price drops, regular sales, 'gem of the week' sales, Win7/8 compatibility, a unique library of classic games, occasional freebies, and just your outreach to your customers in general are all signs of a retailer that cares, which is extremely rare in modern times.
Games from Japanese devs like Final Fantasy 7 and 8 won't appear on GOG till Japanese companies like Square start deciding that 1. having DRM in a port of a 16 year old game is not worth it and 2. to stop supporting Regional restrictions
Howdy GOG,

Nice idea to lower the prices of games. : )

I do like your service so I'd like to add my experience of purchasing games. Most of time the main reason to buy a game is, that the game is temporally on sale.

Second reason is that you have released interesting title, probably some old game I liked to play and now I can play it again w/o software war. (And in some cases, that I can finally *gough* pay for the makers, tho I'm quite sure that with all the HIB offers, steam bundle sales, etc etc, I've bought same games so many times that IP holders have had their share.)

But so, here's my effort to help you out with reasoning what makes people buy games. : )

HTH,
Eino