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In the scientific method, an experiment is an empirical method that arbitrates between competing models or hypotheses. Experimentation is also used to test existing theories or new hypotheses in order to support them or disprove them.
Take a look at the steps of the scientific method:
1. Make observations.
2. Formulate a hypothesis.
3. Design and conduct an experiment to test the hypothesis.
4. Evaluate the results and accept or reject the hypothesis.

STEP 1: Observations
#1 People who play computer games like games. This is mostly true, however some gamers who played these titles might disagree.
#2 People who buy computer games prefer spending less money to spending more money.
It hurts us a little bit, but the truth is games don't sell for $1000+
#3 GOG.com users are people who play, like, and buy computer games.

STEP 2: Hypothesis
If GOG.com lowers the prices of some games in our catalog, more gamers will be inclined to buy and enjoy those high-quality products.

STEP 3: The Experiment
We're trying out some new pricing, and we want to see what you guys think of it.

Prices changed from $5.99 to $3.99:
Alien Shooter, Celtic Kings, Commandos Ammo Pack, Constructor, Empire Earth, Knights and Merchants, Litil Divil, Lords of Magic, Lords of the Realm, Mobile Forces, Myst: Masterpiece Edition, Outcast, Personal Nightmare, Realms of Haunting, Rollercoaster Tycoon, Simon the Sorcerer, Waxworks.

Prices changed from $9.99 to $6.99:
Broken Sword 4: The Angel of Death, Ceville, Evil Genius, Haegemonia Gold Edition, King's Bounty, Moto Racer 3, Red Baron Pack, Restaurant Empire, Sanitarium, Shadowgrounds, Sherlock Holmes, The Incredible Machines, Warlords Battlecry 3

STEP 4: Results
This is where you, our dear gamers, step in and decide the results. We'd like to offer you the best games in history on PC & Mac for the most affordable prices, but we need to fund testing, coding, bundling, and securing rights to even more classics. So we want to see if this brings us and our partners more money overall, even though there's less per individual sale. That's the argument we'd like to make, but we'll see what the results from you guys actually are as we try out our new price points.
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tinyE: Is GOG hurting? When i worked for B&N they tried tried something simlilar with pricing and called it an "experiment". What they wanted to actually call it was "Amazon is kicking the shit out of us." Shit I hope not, I love it here.
No, we're not hurting. This is an actual experiment. For the last 6 months or so, we've been trying a variety of different sales to see what works and what doesn't--things like our "Pay what you want" packages or the "Pick 5, Pay $10" sale as well as the "End of the World" promo. I come from the web development background, where the mantra is "Fail early, fail often" because that's how you learn.

So we're learning. :)
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JMich: Interesting, let's see how the experiment will pan out. You will of course be publishing in a peer-reviewed magazine, and offer the data for scrutiny, right? :P
Yes. If, by "peer reviewed", you mean TheFrenchMonk, Destro, Coala, and w0rma. :P
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TheEnigmaticT: No, we're not hurting. This is an actual experiment. For the last 6 months or so, we've been trying a variety of different sales to see what works and what doesn't--things like our "Pay what you want" packages or the "Pick 5, Pay $10" sale as well as the "End of the World" promo. I come from the web development background, where the mantra is "Fail early, fail often" because that's how you learn.

So we're learning. :)
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DukeNukemForever: Allowed to give some "results" of this experiments? Personally I liked that pick 5, pay $10 for indies.
I would say any special sale that you see repeated was probably a success. ;)
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Zacron: I am completely for this experiment, but I have a question for TheEnigmaticT, or other members of GOG Staff. What is the duration of said experiment? I am personally wanting to buy Haegemonia, King's Bounty, RCT, Lords of Magic and a few others, but I am out of money until my next payday, possibly the one after that... Any way I can know for sure that these prices will be the same as they are today on say, the 8th or 9th of next month?
Yeah, they're running for at least a month.
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Pustako: Addition of 3.99 USD and 6.99 USD lines of games is a great initative! Hope more games will appear and fill in these categories.

Another two awesome ideas: Linux (Ubuntu) support and emulated games from classic home computers (Atari XL/XE, C64, Amiga 500/1200, Spectrum, Amstrad)!
The second of those is such a thorny legal issue that System Shock seems simple in comparison. So I wouldn't hold my breath. :(
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Sin4profit: I'm curious as to how feasible it would be to turn the retro gaming market into an "all you can eat" subscription service. If GOG could incorporate Arcade and console emulation into it's fold i think a subscription system, like Spotify, would make more sense for older games as long as a business model can be created to please rights holders.
Without some kind of crazy DRM, I don't see how it would work. And if it had some kind of crazy DRM, it wouldn't be GOG. :)
EDIT to OP:

Added Sanitarium and Restaurant Empire at $6.99 price point.
Post edited February 20, 2013 by G-Doc
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G-Doc:
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adambiser: Are there any plans of allowing the catalog to be filtered by these new price points while this experiment is happening?
No. As long as it's just an experiment we don't plan to add that functionality. If we decide to keep the new price points permanently, filtering will be added.
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Novotnus: The experiment has failed, I assume? New prices are gone...
Shame.
It hasn't failed; the experiment ended. We're going to analyze the results and then either resume it or not, depending on what the results are. :)
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TheEnigmaticT: It hasn't failed; the experiment ended. We're going to analyze the results and then either resume it or not, depending on what the results are. :)
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JMich: Does this mean I'll have to change the prices in the wiki back, or should I wait before doing it?
I don't know. w0rma and his team are analyzing the data.
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TheEnigmaticT: I don't know. w0rma and his team are analyzing the data.
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JMich: They are also analyzing the game bundles I guess?
And damn it, knowing how long the analysis process may be, I can't complain that they are doing it slow...
They are indeed. And I believe that they have preliminary results on the game bundles stuff. But it will be a few weeks before we have solid conclusions on any of it, because we all have other things we're doing as well. :)