Now, OGRE was basically "done", they were gonna run 3000 with the Munchkin money they had, but Steve would have continued to work on their cash cow, Munchkin, and the box would have remained an exclusive 1 time run of 3000 units (no reprints) that retailed at 100 USD.
Kickstarter was used to:
1) Gauge interest
2) Allow fans to actually improve what came in the (already impressive) box
3) Interact with fans to allow an unprecedented amount of input about the game (the core rules changed almost not at all, one unit that had long been talked about was added, along with a terrain type - the rest was about the content of the box and just how folks wanted it)
In addition to the KS capaign raising 710k of the 20k asking amount (yes, you read that right, fans donated over 30 times the asking amount) and completely protecting the company from running an expensive and risky print run, Steve Jackson will now be working on OGRE for a good part (or all) of this year. In addition there will be a remake of the OGRE video game.
In this case Kickstarter was not speculative, it removed risk from the producer for a finished product and solicited community involvement from actual buyers to customize the product more to their liking.