Well their marketing is terrible, to say the least. I mean, not like that wasn't common knowledge already, but still, it's sad to see them selling less than 300 copies so far. It's not even advertised on their front page!
I blame the Black Friday thing, need to flog those as much as possible. Also I see this as form of advent calender, and it do not really start until the 1'st December.
By the way - if anyone is on the fence, Gentrive 2 is worth the first bundle alone, it is quite neat. No sure how all the updates are handled through GG though.