But my concern is not about us, users, but what the staff/mods will think....
(also, i think stigma wasn't a good, or appropriate, word... ;p)
I agree with their change of strategy (they must expand if want to survive in a market increasingly competitive, some competitors entering a niche that was previously exclusive of GOG). Provided they keep their philosophy (DRM-Free and everything else), I will continue supporting them (without fanboyism, of course).
EDIT: The next winner is offline, by the way. *sigh*