Posted April 26, 2015
Okay - this one isn't for fighting, nor discussing which platform is "better". This is to talk about a serious psychological effect that determines whether people will buy a game or not. And don't just say - "well, the people that fall for it are idiots" - even if that is right, still the vast, vast majority do fall for it. So what am I talking about?
Couple of months ago I wanted to buy an indie game online. I, of course, was faced with two options - GoG or Steam. The former offered me the lack of DRM, free goodies and a bit of my money back, thanks to fair-price policy. But still, somehow, the purchase on Steam "felt" better. Not wanting to fall for any tricks nor biases, I've researched the topic.
It's the permanency of the things you buy, that drive people into buying more games on Steam. It's the same force that makes them say "oh, I've bought this game on sale and haven't even launched since" and it's, in fact, the same force that makes people catch all Pokemon, even though they will only use a couple of them. These are added into your account and your account feels permanent, it feels yours, like something you can display and be proud of. Sadly moreso, than just downloading the files onto your PC and having them there.
And of course Valve realizes this, that's why you have levels, cards, profile backgrounds and all of that - even though to almost everyone these feature feel useless, they're still tricked into believing their account is something more than just a DRM system for their games. That's why they want to keep filling it in, and the more they fill it in, the more "valuable" it becomes in their eyes, so they want to keep doing it.
And the guys over at GoG also know how this works, and I can almost guarantee you, that this very psychological system is one of the reasons GoG Galaxy will be a thing. A constant reminder that you have a GoG account, that it's something more than just a collection of files. I don't think that's a bad thing, I want to feel connected to my purchases, even if it's just mind-trickery, it makes me feel good. I'm just wondering how far will it be pushed.
Collectibles? Emoticons? Profile pimping? Probably too much for a start and will piss of a lot of people.
But an application that can keep all exe files - yes, all - and launch them quickly? A fast communicator with tons of customization options? Something you want to keep running all the time in your tray as a useful thing and therefore get connected with GoG repeatedly? That's a very important goal. What can we expect?
Couple of months ago I wanted to buy an indie game online. I, of course, was faced with two options - GoG or Steam. The former offered me the lack of DRM, free goodies and a bit of my money back, thanks to fair-price policy. But still, somehow, the purchase on Steam "felt" better. Not wanting to fall for any tricks nor biases, I've researched the topic.
It's the permanency of the things you buy, that drive people into buying more games on Steam. It's the same force that makes them say "oh, I've bought this game on sale and haven't even launched since" and it's, in fact, the same force that makes people catch all Pokemon, even though they will only use a couple of them. These are added into your account and your account feels permanent, it feels yours, like something you can display and be proud of. Sadly moreso, than just downloading the files onto your PC and having them there.
And of course Valve realizes this, that's why you have levels, cards, profile backgrounds and all of that - even though to almost everyone these feature feel useless, they're still tricked into believing their account is something more than just a DRM system for their games. That's why they want to keep filling it in, and the more they fill it in, the more "valuable" it becomes in their eyes, so they want to keep doing it.
And the guys over at GoG also know how this works, and I can almost guarantee you, that this very psychological system is one of the reasons GoG Galaxy will be a thing. A constant reminder that you have a GoG account, that it's something more than just a collection of files. I don't think that's a bad thing, I want to feel connected to my purchases, even if it's just mind-trickery, it makes me feel good. I'm just wondering how far will it be pushed.
Collectibles? Emoticons? Profile pimping? Probably too much for a start and will piss of a lot of people.
But an application that can keep all exe files - yes, all - and launch them quickly? A fast communicator with tons of customization options? Something you want to keep running all the time in your tray as a useful thing and therefore get connected with GoG repeatedly? That's a very important goal. What can we expect?