Someone actually buys Ubisoft PC releases now?
Me. Unlike most, I'm not jumping on the hate Ubisoft bandwagon simply because they use a DRM system that is similar to both Steam and the Battle Net system while not being a company named either Valve or Blizzard.
Or in other words, ever noticed how certain UK/EU based blogs always bitch about things Ubisoft/EA do (spinning their articles as best they can to make said publishers look even worse), but when certain other publishers do similar, they wind up praising them for it (or at least turning a blind eye)?
So, nope. I don't let DRM choices influence whether I will own a specific game too much unless I've had an extremely nasty experience with said DRM method. And so far, out of all my 20+ years of PC gaming, only one system has ever pissed me off that much (and it's got nothing to do with Ubisoft, EA, Sony or even Microsoft).
But people like to hop on bandwagons. When they see a lot of people bitching about "evil" publishers they love to join in, regardless of whether they've actually had an extremely negative experience with said publisher (just look at that Spore Amazon fiasco, the majority of comments came from people who had obviously not even heard of the game before let alone actually purchased it).
Eh that 90% sales reduction in PC games I bet is harvested from the "Highstreet/boxed copies of PC games" sales data rather than their digital downloadings.
This. No one actually discloses decent figures for digital sales as certain distributors won't let them (it's all under NDA).