Any other thoughts on how we might do a better job reaching people like you who perceive our sales as recycled or only featuring THQ stuff?
I usually only figure out what the upcoming ones are from posts here (can never find that bloody cheapassgamer one). I have deep links to all your normal pages that would list sales or at least a side bar item for a sale, that's fine, of course, for those that visit religiously. I guess really the question becomes, how soon do you want to inform folks of said sales? Are you willing to add a "Coming Next Week" sidebar, or similar, to the This Week's Deals page?
Also, I will say this, you need to improve your pages, it's really hard to find DLC for said titles, even though you sometimes sell it. There needs to be a quick link to it so we can grab it along the way, using the search for it sucks (ideally I should be able to add the game and all DLC with one click). Also if DLC is included there's only about a 75% chance the game page mentions it. Finally, you don't offer some DLC, for example Treasures of the Sun doesn't appear to be available even though Dungeon Siege III is. Perhaps you could mention that to prevent frustration (maybe do like the, Notify This Author for books that have no Kindle edition).
But I'm interested in hearing how Amazon.com wants to communicate their sales, I may actually have some suggestions depending on what your strategy is.