They probably didn't do themselves any favours by releasing it on Gamersgate only. Despite the amount of exposure it seems to get, GG apparently has a ridiculously poor market share, lower even than GOG and GreenManGaming.
It was their main revenue before Steam, actually. I bought almost every Paradox game there prior to Steam.
GamersGate turned to absolute shit in last year. Mostly because they are accepting EVERYTHING in their store, no matter if the game is utterly broken and unplayable.
GamersGate was a much cooler place before. Anyone remembers their "wheel of giveaway" on Christmas one year? This was the time when I really liked them.