They're morons, as well as completely unconcerned about their customers' satisfaction...
.... That's why the only EA games I would ever buy are on GOG.
I could not have said that better myself.
And sadly, Zenimax, Bethesda is going the same route, they outright refuse to release even their older games outside steam.
The best solution is to vote with the wallet and not buy their stuff, regardless of how amazingtastic their games may be.