It would be very hard to not purchase at least a few of their games, since the past year has seen EA release some really good stuff pc side.
Actually, it will be very easy not to purchase any EA games. I dislike having my integrity and or intelligence questioned by someone who would like to have my money. And two upcoming titles had a better than even chance of me buying. Dead Space and Red Alert 3.
Not so much, now.
That said, Riccitello is a good businessman, but horrible at PR. He should stick to being behind the scenes.
I think the reverse is true, here. I don't think comments like that are really aimed at us who spend the dollars, but are for the investors who want to make them. EA has been trying to downplay the ruckus for some time now and perhaps he is playing to the stockholders about how all this is just a few malcontents and camp followers making all the noise, so don't worry about it. But it doesn't seem like good business sense to insult the very folks you need to keep those investors happy, that being us customers.
EDIT: And I FULLY agree with what Ken007 said above, posting while I was writing my post. Don't buy OR pirate it, but just as important is to be vocal about it. Post around or even send email to EA corporate. Let them know they are losing your dollars, and perhaps the dollars of those you might have recommended the games to.