Game installs fine on both Windows 7 64bit and Windows 8.1 64 bit.
Click The Desktop Icon and the launcher opens fine.

Click play and the first error I was getting was "cant find msvcp120.dll."
Googled and found out that usually relates to Microsoft Visual C++ 32bit version not being installed.
Download and Install both MS VC++ 2013 64bit and 32 bit apps.
Clicking play then gives me an error "The application was unable to start correctly (0xc000007b).
Tried uninstalling the 64 bit version of MS VC++ and reinstalling just the 32bit version. same error 0xc000007b.

Tried uninstalling and reinstalling the game as administrator. Same problem.
Game is installed on D Drive in Games folder (not a system folder).
Not sure what else to try.

OK I seemed to have fixed it.
After everything was installed
1. I uninstalled the Microsoft Visual C++ version 2012 (both 32bit and 64bit) that the game installed.
2. Then I reinstalled the game which also reinstalled both of those 2012 versions.
And the game started working...

Bizarre.
In any case this post will help anyone else that runs into it in the future.
Cheers.