Aurion: And even in $, Steam was never cheap. Like Fallout 3, i found it for $44,99 or so, and Steam had $54,99 or such. So if they always where overpriced, and everybody else does it, why should the change it now?

Wishbone:
Because it's going to lose them a shitload of customers? :-D
Hopefully, anyway.

Hopefully, yeah, but as they are now "in line" with others, i don't think they will loose that much. LIke someone said in the "official" thread in the Steam forums.. they wheren't cheap - people bought. Country restriction - people bought.
But now they stop? I don't think so. People who bought before will most likely still buy there.
@Vandal
Well, you may have asked them, but i don't think EVERY publisher said "yeah, $1 = €1" is fine. Some may let Valve handle everything, they just want to see some money at the end of the month.
TheKreep: I think the people who're complaining are totally overlooking the fact that NOTHING gets sold at a rate proportional to the differing currency strengths.

Thats true, but i wonder about the fact that some countries have like half the US price, and others like here, twice the price. It's not really related to currency, not to taxes, not to buying power (like UK customers would have no money compared to the rest of Europe.. or like German and Hungarian customer would have the same money..).. to nothing except the prices for related products. But why are they so costly? Because of related products, of course.. but it must have had a start, why they initially decided "lets sell it for half/twice the price".
Other funny thing is that they even use € in countries who don't use €, but their traditional currency. It's like they don't want European customers. If we are lucky enough to be allowed to buy the particular game we want, we have to pay twice the price.
Sadly, more then enough people will still buy.
And i don't think Valve will change anything. They don't really care. You can see that with the perfomance of Steam (the browser is slow as hell, Friends is more down the up sometimes, random kicks because of "no Steam logon etc), or bugs known for years. Neither do they fix major (game crashing etc) bugs, nor minor (like the localized version of "This server is VAC secured" message not completely visible, because the translated text is longer then the original, and there is not enough space to display it.
I don't think is any special in terms of treating customers, it's just they have more opportunity to do so with Steam and the longlivity of Souce games.